Remember that Miu Miu dress (which was in fact two different dresses but people just didn't seem to notice nor care) that turned up on every cover? Balmain is giving it some stiff competition.
Vogue India October | Vogue Germany August
Vogue Espana November | Zeit Magazine 40th Anniversary Issue
10 #37 | Harper's Bazaar UK December
Apparently Anne Hathaway will be wearing "sparkly Balmain" on the cover of Elle UK December 2010, so it may make another appearance.
TBH I think Claudia is rocking the shit out of it.