Calvin Klein Inc., a wholly owned subsidiary of PVH Corp., will run the first Super Bowl commercial in its history. The 30-second ad is slated to run at the end of the first quarter and will introduce Calvin Klein Concept, the latest offering from Calvin Klein Underwear. The provocative commercial depicts model Matthew Terry in a modern “man versus machine” creative inspired by the 360-degree seamless technology construction of the new underwear line. In other words, Terry flexes his muscles and shows off his great physique.
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